Saxonville Sausage Company Case

Current situation: With a history of 70 years, Saxonville sausage Comp whatsoever, a privately held family business, is a company of r compensateues of around $1.5 gazillion in 2005. The main products are a variety of predominately overbold pork sausage that consists of signed products: bratwurst, breakfast sausage and an Italian sausage named Vivio. These sausages accounted for 70%, 20% and 5% of r even outues respectively. Store fault products accounted for the remaining 5% revenue. The heart of Saxonville’s business, the bratwurst and breakfast products, were sold throughout the United States via both provinceal and regional brokers and distributors however, they had genuinely little distribution in the Northeastern securities industrys. magic fling the sale of bratwurst and breakfast sausage has been flat for oer 5 years with little or no future proceeds expected, the sale of Italian sausage has displayed growth across producers in the retail sausage mar ket. In fact, it showed an enlarged yearbook rate of 9% in 2004 and 15% in 2005. Saxonville’s Vivio has managed to match that level of category growth as well, even though it is available in just 16% of the population’s large supermarkets primarily in Boston, unseasoned Jersey, rude(a) York, Maryland, and South Carolina.

With distribution currently limited to only 16% of national supermarkets, future growth in this category is a feasible expectation. The goal of Saxonville Sausage Company is to achieve its expediency objectives for the next fiscal year. To meet this goal, they plan to launch its region al Italian sausage brand nationally. Ann Ban! ks, a seasoned merchandising Director, has been hired to expand Vivio, which is currently distributed in only a few cities, particularly in the northeastern United States, into a powerful national brand. This strategy will allow Saxonville to increment market share in the only segment that has experient growth in recent fiscal years. Saxonville has not conducted any market research on the Italian sausage customer...If you sine qua non to break down a full essay, order it on our website: OrderCustomPaper.com

If you want to get a full essay, visit our page: write my paper