Selling Products to Teenagers on the Internet: a Brief Guide for Advertisers

Selling Products to Teenagers on the Internet: A Brief picture for Advertisers Introduction Recent years lease seen a kick of online shopping, forcing businesses have to take e- merchandising into account. Many researchers have shown their huge interests on this celestial sphere (Mathieson and Hoskins, 1995; Janal, 1998; Kozinets, 1999; Janal, 1999; Zimmerman, 1999; Grossnickle and Raskin, 2000; Adam, 2002; Mohammed, et al., 2003; Weber, 2007; Gay, et al., 2007), yet very limited studies focused on teen consumer groups whose ages atomic number 18 between 13 and 24 (Lindstrom, et al., 2004; Chung and Grimes, 2005; Grant, 2005; Grimes and Shade, 2005). For the reason that teenagers are the pencil lead consumers of future economic development on the net turn a profit (LaPoint, 2003), how to attract them becomes a vital issue for modern businesses. This take will give a piece of advice about online marketing strategies confined in the range of teenager-oriented market, which is expected fairly practical. In the first part of the stress, 3 effective tactics ( semiofficial website with e-commerce, microblog and winkle out sale) will be recommended and the scope of coat will be analysed in the light of their merits and drawbacks.

Followed that, 2 chief tactics (direct e-mail and overlaying video advertisements) which should be deterred in advancement campaigns will be given according to the current humour and attitude of youths. Finally, some(prenominal) advice will be summarised as a level of principles. supplemental data and successful online marketing cases will be inclu de as the source of information and the anal! ysing method contained in this essay is SWOT Analysis Model. Efficient E-Marketing Strategies Official Website with E-commerce structure an official website is the basis of e-marketing. For teenagers, they neediness to be independent and decide for themselves, so young consumers often choose a search engine, for way model Google, to help them find the information they need, owing to the summate of...If you want to get a full essay, order it on our website: OrderCustomPaper.com

If you want to get a full essay, visit our page: write my paper