Swot Analysis of Toyota

SWOT analysis Functional Strengths| * New investment by Toyota in factories in the US and China saw 2005 pelf rise, against the worldwide push industry trend. Net improvements blush wine 0.8% to 1.17 trillion long ($11bn; £5.85bn), while sales were 7.3% higher at 18.55 trillion yen. Commentators vie that this is because the troupe has the right mix of products for the markets that it serves. This is an casing of very focused segmentation, targeting and positioning in a cast of countries. * In 2003 Toyota knocked its rivals hybridizing into third spot, to become the creations second largest car manufacturer with 6.78 jillion units. The fellowship is still behind rivals General Motors with 8.59 one thousand thousand units in the very(prenominal) period. Its strong industry position is based upon a number of factors including a diversified product ordain, highly targeted merchandise and a commitment to lean manufacturing and graphic symbol. The company mak es a large range of vehicles for both private clients and commercial organizations, from the half-size Yaris to large trucks. The company uses marketing techniques to identify and satisfy customer deficiencys. Its brand is a household name. The company also maximizes profit through cost-effective manufacturing approaches (e.g. Total Quality Management).

| Weakness| * Lapses in product quality: Toyota announced two recalls recently that chase after somewhat of its to the highest degree popular models, and recalled about 10 million vehicles across the world. These recalls not only reduce the share prices, only if also touch on the brand image and t! he consumer confidence. * The unfunded pension: In 2009, thither was about $6537.7 million unfunded for the projected pension and post-retirement benefit. in that respect are some unfunded retirement pensions in Toyota, which may influence the bills flows. * Being big has its own problems. The World market for cars is in a condition of oversupply and so car manufacturers need to make sure that it is their models that consumers compliments. Toyota markets most of its...If you want to get a full essay, order it on our website: OrderCustomPaper.com

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