'How effectively do the functional areas in Lex Transfleet work together Essay\r'

' merchandise and gross gross revenue enjoyment\r\n single-valued serve of the merchandising value: the selling survive hold backs certain(predicate) that they atomic number 18 acquiring the indemnify increase to the right mass at the right price. Crucial to the success of Lex Transfleet or whatsoever worry. One of the objectives of Lex Transfleet is to\r\nTo broadcast come in investigate to purify its growths and rill.\r\nLex Transfleet should prepargon incontestable of the following:\r\nProduct †scratching by and producing what the guest’s wishs, for ensample what check over or motor motor truck permitting dos the clients lack. Lex Transfleet apply carry by research to uncovering proscribed what the guests want and what demand in that location is for that expediency and they bequeath try to fulfil that so that they drive more customers who atomic number 18 interested in their operate.\r\nPrice †reparation the price at which the customers lead buy the proceeds so that when the customers ar interested in the intersections and divers(prenominal) service they go forth want to cheat how frequently coin they lead be vainglorious for this harvest-tide or service and it pass on be easier for Lex Transfleet as they repulse out greet the price for this beca subroutine they micturate already set it.\r\nPromotion †Deciding how they ar acquittance to promote their product use advertising, forwarding and supererogatory offers and when Lex Transfleet does this they bequeath inveigle more customers and their company volition puzzle more famous.\r\n bewilder †This is where the gross sales design comes in, the sales break down testament help Lex Transfleet square off on where and how they are going to sell the product; whether it is lo look fory, nation anyy, over the phone or the net.\r\nI say they work quiet affectively to find outher beca feed they share an melioration which government agency they be express each separates opinions on how to stir things to postulate them better.\r\ngross revenue is the last part of the merchandising strategy which doer to sell the product subsequently the prices, promoting, keisters and products are all don’t and updated so the customers entrust be satisfied knowing that Lex Transfleet is large(p) them a good secure and safe product it is important that these things are accurate because they are the main reason the problem is up and feedning without them there is no line of business.\r\nProducts and the Customers\r\nLex Transfleet exit take aim to get to know their customer and what the customer wants for character a customer will want to hire out a truck but for that Lex Transfleet will need to know what kind of a truck or wagon train that is an check if they do them type of trucks.\r\nA customer †a customer is a person who buys a product for e.g. soul comes to Lex Trans fleet and hires out a truck the person who hires it is the customer.\r\nA consumer †Is the person that uses the product for character if a truck is hired out for someone else to drive it he/she is then known as the consumer.\r\nConsumer types:\r\nThe market is made up of divergent types of consumers as it has different segments trying to sell the product to bothone will non work for font selling dearly-won products to poor pot. Consumers toilet be classified by:\r\nAge\r\nGender\r\nWealth and income\r\nGeographical nation\r\nLifestyle (fashion and taste)\r\nLex Transfleet carries out a research into people, businesses and the governments to mark out what type of vans, trucks and services they require. They link this with the pay function to get pay to carry out the research and advertising. They too link this with the Human resources to get the employees as they recruit and select people and researchers to carry out the research and get HR to train them for exerc ise induction educational activity. The take are stipendiary by the pay function to pay for researchers and this means it is then auditable because it is recorded and so all the usable areas provide work together to meet the aims and objectives effectively.\r\n foodstuff research involves field (primary) and desk (secondary) research:\r\nPrimary research †this involves communicating directly with the consumer to find out what they on the nose it is that they need.\r\nLex Transfleet carry out questionnaires and they invite customers to their business to query them and this is what helps them with their research to meet there customers needs better.\r\nLex Transfleet stomach excessively give loyalty cards which records e rattling item bought by the customer.\r\nSecondary Research:\r\nInvolves pen bodily for example reference books, statistics and marketing reports by specialist companies.\r\nThis allows the marketing and sales department to find out teaching about co nsumers income and expenditure.\r\nGovernment publications excessively gain cultivation about spending, population changes, plate information and family income.\r\nPricing\r\nThe price of the truck rental service needs to be fixed in Lex Transfleet and the reason for this is because Lex Transfleet wants to:\r\nMake profit †Lex Transfleet wants to cover the price of it trucks so it does not make a deprivation in the business.\r\nBeating competition †Lex Transfleet will want other businesses to rent the trucks from them instead of competitors by guardianship prices low and maximising sales which will attract more customers to come and buy trucks and other services from them.\r\nProviding a graphic symbol product or service †Lex Transfleet will need to make sure it is not undercharging for its services and products because customer will pay steep prices for better products so this in like manner means they will not flip any mischief in the profit. Lex Transfl eet has overly changed its name to RAC plc as it is branded and it will attract more customers.\r\nPromoting the product\r\nThe Promotion swear out involves the following which Lex Transfleet does:\r\nAdvertising †informing the public or other businesses about Lex Transfleets products and services, e.g. they use the ne devilrk, newspapers.\r\nBranding †Lex Transfleet makes sure they create an image of the product or service in an attractive centering Lex Transfleet has changed it name of late to ‘RAC’. Having a logo to and image to persuade customers to use them.\r\nPackaging †Lex Transfleet presents the product in an attractive way so the trucks present M.O.T and are safe and possible to use.\r\nPublicity †in the media which mean special promotions and assistant which Lex Transfleet overhear on their website. Lex Transfleet suck up had good publicity in the news paper and press so get positive image. Give special offers to enlarged compan ies who rent lots of trucks and for longer.\r\nThey do have a website which they are on http://www.lvl.co.uk/vans/van_info/lex_transfleet.php giving promotion to put up to a van and light truck magazine.\r\nPlace\r\nInvolves selling the product for example selling the vans and truck rental services all over the U.K and they have a website which can attract customers.\r\nLex Transfleet sell truck rental services directly to the customer which is safe.\r\nLex Transfleet will give customers a quote through their internet using online bookings or emailing them and over the phone.\r\nLex Transfleet uses telesales for selling to the customer over the phone so they will need call centre round.\r\nDirect mail which Lex Transfleet uses to blame their brochures out the businesses.\r\nE-commerce Lex Transfleet sell their services over the internet through their website you have to email them first to get a quote\r\nLex Transfleet uses ICT in the marketing and sales function for: advertising and website, keeping customer’s profiles on the system, online marketing and also finding out research on their competitors by looking at the internet and other websites.\r\nHuman Resources Function\r\nPurpose of the human resources function: Deals with hiring, firing and well existence of the stave and all other functions for example sales and marketing, administration and pay ect. So it can run effectively.\r\nIn Lex Transfleet they will need to deal with:\r\nenlisting of staff which means that Lex Transfleet will need to be advertising vacancies intercede with finance for exists and payment, how many a(prenominal) people to recruit.\r\nDisciplining and dismissing staff in other functions to run swimmingly and to reduce costs.\r\nTraining and development and promoting of staff which will liaise with finance for cost of raising and other functional areas to check who needs cultivation for example in Lex Transfleet induction and health and gum elastic device or othe r courses are taken place for this and if someone is in the sales and marketing function they will need training to do the problem the right way.\r\nMaintaining good works conditions of the staff and Health and safety in Lex Transfleet.\r\nLooking after employee and the business alliance and liaising with other functional areas wish sales and marketing to find out how well the staff in Lex Transfleet are doing and rewarding staff by giving pay rises and liaise with finance about work out to give pay rises.\r\nDealing with employee organisation for example the stack unions.\r\nThe employees and the business have rights and responsibilities and Human Resources have to deal with this and make sure staff is sensitive of this in Lex Transfleet. Interest of employees defend by the trade union and by staff associations and also the rights of the employees protected by the employment laws liaise functional areas to make sure there is a safe working environment in Lex Transfleet. Eve rything is recorded so the employee will know if they have made any mistakes and need to ameliorate or they have met their needs.\r\n cognitive operations and focus function\r\nPurpose of the management function: This function transforms the business resources into products and services for example operations which is the take of a goods or service.\r\nLand machinery †Lex Transfleet needs to find land, offices, call centres, machinery or equipment required and need to get information from other functions to get the right amount.\r\nMachinery equipment †Lex Transfleet has software, computing devices, photocopiers which the business needs.\r\nPeople who work there and for the business †call centre staff, mangers, supervisors, operator’s consultants, accountants, specialists, solicitors.\r\nMaterials and declination utilise by the business †trucks that are brought, truck parts, stationary, computers, software.\r\nFactors of exertion\r\nLand †the offices , buildings\r\nLabour- the people who work there\r\n gravid â€the money invested into the business\r\nEnterprise â€the input of the entrepreneur\r\nThe resources use by Lex Transfleet will have to be paid for. This results on costs for the business for example wages, rent, rates, fabrics, stock, electricity, phone bear downs all of these have to be dealt with the finance department.\r\nWhen operations in Lex Transfleet are trying to relieve oneself a product or service it will have to look at its costs to reach that item or service and it will have to make sure that the sales department will cover the day to day costs and the great the added value the greater the possible profit. So the more money they get from sales and they take forth that from the tally cost they get profit.\r\nEfficiency and productivity\r\nEfficiency means †do the most for the resources for example good productivity by the staff and also the number of sales made by staff in Lex Trans fleet or the number of calls taken by the employee.\r\nSome employees paid a bonus for selling more services and also to motivate them to make more sales for Lex Transfleet.\r\nQuality assurance †quality assurance is very important as it means more returns to the businesses. Quality control of a service or product is very important for feedback to the marketing department.\r\nOperation check with sales as they supervise the calls and make sure the quality of service is very good. Sales liaise with Human Resources to give training to customers in Lex Transfleet.\r\nOperations liaise with Human resources to give training operation staff.\r\nOperations also reminder number of complaint and reasons for complaint to minimise this and improve services better by liaising with sales aggroup to find out what their customer views are as they are in the front line and relations with customers on a regular basis.\r\nOperations liaise with marketing to get information about customer dem and, competitor information and lots more.\r\nOperations also check with sales function to check which items/services are selling more to make finish about producing more or less of these goods or services and then contacting the marketing function to each say more or less.\r\nOperations will liaise with finance to buy more or less to expand and liaise with Hr to get more staff.\r\n pay Function\r\nPurpose of the finance function: To control inflow and outflow of money in the business and is also closely touch in the production of goods or services and colligate in with other functions of the business and elder management.\r\nfinance department\r\nOther functional areas\r\nSales of products have to be recorded\r\nSales\r\nCost relating to the production have to be recorded\r\nMoney has to be urge ond for producing the services and products (sales staff, trucks, offices)\r\nOperations/production\r\nBills have to be paid\r\nAdministration\r\nWages have to paid\r\nHuman resources \r\nAccounts have to be unbroken to calculate profit and loss\r\n exclusively departments above\r\nFinancial planning reports have to prepared\r\n older management\r\nIn Lex Transfleet the finance department looks like this the table below shows this as the finance director.\r\nFinance director\r\nFinancial accounting\r\nCosting and computeing\r\nManaging finance\r\nPayroll\r\nRecording transactions\r\nKeeping accounts\r\nPreparing reports for the senior management\r\nWorking out the cost of the product and services.\r\nInterpreting past costs and income\r\nSetting targets for cost and income\r\nWorking out what resources are needed\r\n aerodynamic lift capital and loan to finance the resources\r\nRescoring hours worked by employees\r\n calculating pay and deducting tax\r\nFinancial accounting\r\nAll transactions have to be recorded. Sales of the products and services from the sales department so they are auditable as they are recorded. Purchases made for stock or material from t he operations department again so it’s recorded. Each type of expense for example electricity, bill rent, and wages are from the administration department. Wages is the information collected from the Human resources function so employees are paid on time and correct. Debtors are people who owe the business money for example the customers who have brought a product and still haven’t given the money for it. Creditors are people whom the business owes money for example if Lex Transfleet has brought something from somewhere e.g. a truck then they owe the money to the suppliers if they haven’t yet paid for it.\r\nAccounting\r\nICT use to records all the transaction and special accounting software used to records wages.\r\nFinancial statement is weed for management and this shows profit and loss and also, helps management monitoring device the main aims and objectives of the business the information on financial statements are on computer databases and so computers prepare the accounts automatically\r\nFinance produce 2 main accounts:\r\nProfit and loss shows sales figures form the sales functions, expenses from all functions and then can calculate the profit.\r\nThe balance sheet shows how much the business owns and owes.\r\nCosting and budgeting this is how the function works together:\r\nOperations tell the finance of the cost of raw material purchased, for example trucks, tyres, equipment purchased by Lex Transfleet.\r\nThe cost of paying the wages for the employees working for Lex Transfleet which the human resources function will let them know about.\r\nOther expenses such as:\r\nBills which are the costs from administrations function.\r\nElectricity, water, rates, stationary are also in the administrations function.\r\nAdvertising , promoting the business †sales and marketing function and they communicate with administration function so the suppliers are paid on time.\r\nThe Finance function has to liaise with other functional area s to calculate the costs for making the product and service to ensure that there is a sufficient finance to cover the costs and also the business is making the most of efficient use of its resources.\r\nBudgeting\r\nFinance has to set budgets there are two kinds of budgets, a sales budget I used to forecast the income of the business from sales, and a production budget which is used to plan for the cost for producing the service for example cost for buying trucks and hiring people. Both Budgets will monitor the actual figures with forecasted and if the figures do not match for examples sales figures then they will liaise sales function to change their forecast or with marketing to advertise and promote the services better.\r\nRaising finance are the Long term finance needs which are used for investing in premises, trucks, machinery, computers and lots more, and theirs compendious term needs which is like buying stock for example trucks, paying bills, and paying wages.\r\nFinance ha s to raise money for the other functions such as marketing, sales, operation and administration to finance their expenditure so that the activities can takes place to meet Lex Transfleets aims and objectives.\r\nPayroll\r\nWorks out pay and deduction of tax and national damages of its employees and it gets it information from the Human Resources function and it is done by computers in Lex Transfleet as it is a large Plc and also uses computer payroll programmes as they are hurrying and very accurate., so the employees are happy as they will be being paid properly and accurately.\r\nAdministration Function\r\nPurpose of the administration function: Administration is making sure that the right resources are in the right place at the right time.\r\nThe administration function makes the business run smoothly and makes sure that:\r\nPaper in the photocopiers\r\nPaper in the loo\r\nPremises are safe\r\n predict messages are passed on\r\nAdministration and communication:\r\n selective in formation and messages such as enquiries, orders, complaints from external sources. Callers with or without mesh will call in and different functions will communicate with each their for the day to day running of the business these methods include paper, documents, telephone, fact, internal email and meeting. If finance needs to meet with operation function to make decisions the administration function will limit it for example if a customer wants a meeting with the sales team the administration function will arrange it.\r\nThe marketing function is done by:\r\nSales so that they get records of customers, finance so they get to process accounts and payroll.\r\nOpening and distributing post when it arrives to all other functions and collecting and stamping the post going out at the end if the day from all other functions. operate and telephone switchboard which means transferring these calls to the relevant people in other functions. Dealing with callers to premises and say them to the relevant functions.\r\nDesigning and printing forms for all the different functions and also filling and database maintenance and making sure the premises are clean and secure:\r\n make clean can be outsourced in Lex Transfleet which means using external companies which come and carry this out so the place is clean and safe for employees and visitors.\r\n'