Lego Case Study Example | Topics and Well Written Essays - 1500 words

Lego - Case Study ExampleThis has been a silent trait of this firm. The well maintained race and the support close all the inevitable people, like consumers, customers, business partners and all stakeholders was successfully ext give the axeed to a more advance level during this year. Looking at LEGOs dedication, it pass on not be an understatement that this work and their motives lead always mark their presence in the coming days.In 2007, the LEGO Group has covered the four years period out of its seven-year strategy. This was a very affective move with the motive, which is kind of acquired so far, that is to bring a complete turn to the entire market and business scenario while developing LEGO as the best dirt exhibiting their commitment towards creative building and playing the key role in providing effective learning techniques through with(predicate) play. As per their strategy, various aspects like processing, procedures, structure and relations to stakeholders will und ergo a primary change during the years 2004-10 (Annual Report, 2007).The prime objectives for all the stakeholder groups were well defined by the group in the year 2006 (Annual Report, 2007). These suck up been further intensely developed in the year 2007. The rigorous balanced approach to different stakeholder groups will certainly provide a significant platform for the future operations of this group.The strategic move is divide into different stages, where every stage is targeting on some specific motives. The very initial stage was acquired in the year 2004-05 by enabling the Group to step out of the financial crisis situations due to the number of years of poor financial results as a result of unprofitable growth (Annual Report, 2007).Year 2003 for LEGO GroupThe cut-throat contention in the toy market brought a considerable loss of market share in more or less markets, due to the competitors, novel product trends and private labels by the retailers. The US market find aroun d 35 percent drop in market share as compared to the previous year, where as Asian markets noticed a fall of around 28 percent (Annual Report, 2003). The year 2003 was very disappointing for the group. The net gross revenue fell by around 26 percent from DKK 11.4 billion in 2002 to DKK 8.4 billion, where as the play substantial sales declined by 29 percent to DKK 7.2 billion and thus resulting in a pre-tax loss on earnings of DKK 1.4 billion, which showed a drop of DKK 2 billion as compared with the previous year (Annual Report, 2003).The retardation shows the disaster of the growth strategy resulting in a considerable loss of the market shares. Finally by the end of the year 2003, the group decided to change its business